FORUMIST
TOKYO INTERNATIONAL FORUM PUBLIC INFORMATION MAGAZINE / JULY 2003
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FORUM VOICE
The symbol of Tokyo International Forum, The Glass Building.
Message from UNIQLO , the organizer of the "Portrait Exhibition"
A gigantic portrait displayed in the Glass Building. The vigorous and entertaining exhibition arouse interests.
"Portraits all in T-shirts Exhibition"
Fast Retailing Co ,LTD Public Relations Team
Masaya Matsuyama
PHOTO 7" As a part of UNIQLO's T-shirt project, we held this UNIQLO Portraits all in T-shirts
Exhibition from 4/11 (Fri) till 4/20 (Sun).We framed up huge portraits with the size of 7.5m~5.0m all over the Glass Building window. It made a huge impact. The Glass Building is
the symbol of Tokyo International Forum, but I think the clarity of the glass and the light made the portraits even more lively.
The portraits were taken by Nobuyoshi Araki . (well known as "Genius Ara-ki-").
There were 12 models from all quarters like Eiko Koike, Masatoshi Nagase.
This too became a topic of conversation. We were able to accomplish our aim to express the charm of T-shirts that change their aspects once you wear them, and to show them to
many people for free. The whole idea of communicating with the customers through portraits was a success. Voices like "I was surprised!" "Amusing" were given.
To evolve a brand new method in the Glass Building which hasn't been used like this
before was outstanding. We believe the our decision of choosing the Glass Building was
a big success."
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