The visual identity, “toward FORUM” which was introduced along with the privatization
in July 2003, was awarded a 2005 Good Design Award (Communication Design Section).
This is the second award following the award for the renewal design last year.
The original shopping bag is available at the Forum art shop.
Our identity is transmitted toward an “impression-creating company”
Our visual identity, “toward FORUM” symbolizes our management policy as an “impression-creating company.” The joy of the gathering of people, various types of information, and cultures at the Forum was expressed by the harmony of overlapping colors. It is our desire that through this visual identity we keep the Forum as a place which will continue to create new joys and impressions with you.
When the Forum was given this award, members of the judging committee proclaimed, “The identity is friendly, but when we look at it in the actual environment, it is also stoic. The contrast with a bit of inorganic space is well calculated. The theme of its privatization, the concept of an “impression-creating company” was properly expressed in its color and design.”
The designer who designed our visual identity was Mr. Kijuro Yahagi, who also designed the last renewal sign.
Aiming to continuously create friendly and open facilities.
Currently, this visual identity, “toward FORUM” is deployed in more than 30 items - the facilities in the Forum, such as the Information Desk, and in goods sold, such as shopping bags and calendars.
Visitors also commented, “It used to be monotone; massive and unfriendly, but it is now bright and welcoming.”
The Tokyo International Forum will continuously aim to create more active and open facilities for visitors and for surrounding areas, including Otemachi, Marunouchi and Yurakucho.
The “Good Design Award” is a solely integrated system in Japan for assessing and recommending designs, hosted and managed by the Japan Industrial Design Promotion Organization. The prize is awarded to the companies and products which contribute to create cultures and lives of a new era.
◆ For details of the Good Design Awards of 2005, please access http://www.g-mark.org/
[ Inquiry about shooting ] Sales Planning Group : TEL 03-5221-9051
Tokyo International Forum is accepting applications for shooting TV dramas and movies, commercial advertisements (TV commercial films), fashion magazines and brochures. For application, please contact the number above.
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